About

I’m a startup veteran turned product creator, passionate about building solutions for everyday people and sharing the journey along the way.

Lionel multitasking at Work

Background

I’ve spent most of my career immersed in the startup world, starting as an Ecommerce Product Manager for Southeast Asia's largest fashion marketplace. Later, I honed my expertise in payments during six years at Adyen as an APAC specialist. Beyond my professional roles, I’ve invested in startups spanning Healthtech, Finance, Automation, and Hardware. Today, I’m channeling my passion for building by creating innovative products for everyday people and sharing this journey with my audience.

Besides building products, I’m also a full-time dad to two little dinosaurs.

Education

Bachelor of Science with First Class Honours in Computing, Staffordshire University

Bachelor of Science Electrical Engineering, University of Wisconsin-Madison

Skills

  • Startup Expertise – Extensive experience in building and scaling businesses.
  • Product Management – Proficient in managing eCommerce products, including strategy, execution, and optimization.
  • Payments Expertise – Deep knowledge of payments systems and operations, particularly in the APAC region.
  • Innovation and Creativity – A knack for developing unique, practical solutions for everyday challenges.
  • Technical Proficiency – Hands-on skills in hardware projects (e.g., drones, IoT devices) and software tools (e.g., ESP32, Airtable, and Make).
  • Investment Acumen – Experience investing in startups across Healthtech, Finance, Automation, and Hardware.
  • Problem-Solving – Ability to navigate complex challenges and find effective solutions.
  • Storytelling and Content Creation – Engaging audiences by sharing your journey, ideas, and products.
  • Leadership – Experience leading projects, teams, and negotiations to achieve significant goals.
  • Market Strategy – Expertise in crafting go-to-market strategies for startups and products.
  • Systems Integration – Experience with integrating and automating systems for business efficiency.
  • Customer-Centric Design – Focused on creating products that resonate with and serve real-world users.